Born in Iowa but raised in Arizona, Alison has planned events in the Valley for nearly a decade. Her eye for sparkle drew her to Los Angeles and the Fashion Institute of Design and Merchandising. In LA, Alison worked as a stylist for Ralph Lauren on Rodeo Drive in Beverly Hills, catering to the likes of Tom Cruise, Beyonce and Jessica Simpson.

Upon graduating from FIDM and learning that her father was diagnosed with cancer, Alison moved home and began her career at Neiman Marcus in Scottsdale -- first in couture, and then in public relations. Alison planned fashion shows and many other events during her time in PR. She also worked very closely with non-profit organizations and planned in-store charitable events.

Alison went to work for the American Cancer Society shortly after losing her father to cancer. As the Director of Distinguished Events , Alison planned the Society's gala events including the Jewel Ball, the Goldwater Family Picnic and the Picnic Under the Stars -- increasing event income by over seventy-five percent while cutting event expenses by nearly fifty percent.

Alison has also been recognized by Trends magazine as Best Dressed in the Valley and by Arizona Foothills Magazine as Most Fashionable Woman in the Valley. She has been quoted as saying "It doesn't take a million dollars to look like a million bucks." This is a motto she lives by, and it is the philosophy she will bring to your event.

Sparkling Events by Alison Johnson is an event planning business with many facets. From black-tie galas to children's birthday parties, Alison does it all for a fair price and with the appropriate amount of sparkle. She also specializes in sponsorship coordination, securing sponsorship dollars for charities by connecting them to organizations with whom they share similar values.

Contact Alison through the link above to see how Sparkling Events can help make your event sparkle to its full potential.